IKIGAI: What Is It and Why Does It Matter?

There’s this little blue book entitled “Ikigai” written by Francesc Miralles & Hector Garcia. It talks about the Japanese secret of living a long and happy life. They studied the people of Okinawa, whose population is known to live healthily past the age of 100. That sounds like a great proposition – how can I achieve a long and healthy life for myself? Today, we’re going to talk about Ikigai and how it can be applied to you.

Photo c/o http://www.amazon.com

Ikigai can be defined simply as daily purpose. It answers the question of “When I wake up, what do I look forward to doing?” The answer to this is intuitive. Most likely, you know what you want to do but there may be factors stopping you from doing so.

Photo from http://www.forbes.com

Some people say that Ikigai is our life’s purpose. Purpose is a pretty big word, and it can be daunting to tackle. That’s why life purpose is more of a Westernized interpretation of what Ikigai is. It is usually depicted as the intersection of 4 circles: what you love, what you’re good at doing, what the world needs, and what you can get paid for. While that’s a handy framework to have, that alone isn’t the essence of Ikigai.

Photo from ABS-CBN Star Magic

To the people of Okinawa, there is no concrete definition of Ikigai. It is just something they innately feel. Okinawa happens to be one of the world’s blue zones. Blue zones are geographic areas where people have low rates of chronic disease and longer life spans. The authors studied the factors that go into living long, happy, and healthy lives. We see that people who live in blue zones have regular activities, a healthy diet, and a sense of community. The challenge for us is to find a way to incorporate their good habits into our daily lives.

That’s where the Ikigai coaching process and GoCoach comes in. GoCoach is the first and only coaching service in the Philippines to offer the methods of the Ikigai Coaching Institute in the Netherlands. We use our Ikigai Game to go deeper into what you value in your daily life so that you can make it a reality.

Worldwide Ikigai Coaches

So far, I’ve worked with people in college all the way to pre-retirement. Finding your Ikigai can be done anytime, at any point in your life. There’s never a wrong time to learn more about yourself and what to do with your life. If you want to hear more about Ikigai and the coaching process, please feel free to contact me.



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